GET MORE OF THE RIGHT USERS THAT ENGAGE WITH YOUR WEBSITE
SEO | Paid Search | Social Media Marketing | CRO
What our clients say
The Hirudo team did a fantastic job jump-starting my journey optimizing the SEO on my website. The Hirudo Digital team started by helping me transition my website to WordPress and then helped me improve the SEO on my site. Gradually, I’ve been seeing improvements in my website traffic as a result of the work he’s done, which is really exciting. If you need help optimizing your website’s SEO, I highly recommend Hirudo Digital!
The Hirudo Digital team did a great job at improving our website’s visibility in Google search and how potential clients and drivers find us. We were able to get more calls and leads from Google after just a few updates to our website and Google profile – we highly recommend these guys!
Hirudo Digital has been a game changer for OC Watch Guy, delivering phenomenal results in boosting our online presence. Their comprehensive SEO strategies and commitment to transparency have led to a significant increase in our organic traffic and sales, making them an invaluable partner in our success.
HOW CAN WE HELP YOU
We help you bridge the gap between your target audience(s) and your website through results-driven SEO, Paid Search, Social Media campaigns, and conversion optmization.
- We can find your website’s issues that are preventing you to reach potential customers across Search and Social channels.
- We improve your website’s ability to reach your target audience in Search and Social Media.
- We tailor your SEO, Paid Search and Social Media campaigns to meet your potential customers, and connect with your brand faster.
- We constantly monitor and iterate your website performance in how fast your users turn into customers.
Our Services
Search Engine Optimization
5.25 billion people use the internet worldwide. The most visited website is Google, and 46% of all product searches begin on Google. Search Engine Optimization is a must to find your customers online. We can help with that.
Paid Search Advertising
Paid search campaigns offer one of the most convenient ways to test and kickstart your online business. Knowing how to set up your campaigns and target the right keywords can make or break your efforts, or hijack your budgets. We can help with that, too.
Conversion rate optimization
The most overlooked part of website optimization is CRO (Conversion Rate Optimization). Even with the right users on your site, your website will not convert if it wasn’t made to serve them. We keep this in mind in all our efforts while testing versions of your site that perform best.
Social Media Marketing
Whether we like or not, social media has become a big part of people’s lives. Meeting your potential customers when they scroll through their feed is just one, but important piece of your marketing puzzle. With the ever-changing landscape of social media, it is vital that your campaigns are managed properly by experienced specialists.
GET TO KNOW THE PROCESS
Phase 1: Research & Analysis
Looking inwards at your website as a whole: How it is configured, how it performs, and what we lack in overall website SEO according to best practices and competition.
Technical SEO Audit > Organic Competitive Analysis > Content Gap Analysis > Content SEO Audit >
Keyword Research > Website Structure Optimization
Phase 2: Optimization
Looking outwards at how your website can get more organic exposure: New pages we can create, website development changes for SEO, on-page SEO updates for higher keyword rankings, and backlinks we can get from other websites.
Technical SEO Fixes > SEO Pages & Content Production > On-Page SEO Improvements > Off-Page SEO (Backlinks) > Entity / Brand Building
Phase 3: Maintaining Growth
Capitilizing on the work completed, this is the phase where we expect to get more potential customers to the website,we optimize the website for better conversion rates, and continue the SEO to support a steady traffic growth.
Long-tail keyword optimization > Content Updates > Off-Page SEO (Backlinks) > Conversion Research > A/B Testing
Phase 1: Research & Analysis
Depending if you have existing advertising accounts, we either create new ones or look at your existing paid search campaigns: How it is configured, how it performs, and what we lack in overall performance compared to competitors.
PPC Account Audit > Competitor Analysis > Keyword Gap Analysis > Ad Copy Audit > Landing Page Review > Conversion Tracking Setup
Phase 2: Optimization
Looking outwards at how your paid search campaigns can get more exposure and conversions: New ad groups we can create, targeting changes for better audience reach, ad copy and landing page improvements for higher conversion rates, and exploring new ad formats.
Keyword Expansion & Optimization > Ad Group & Campaign Restructuring > Ad Copy & Landing Page Optimization > Targeting & Bidding Adjustments > Ad Format Testing
Phase 3: Nurturing
Leveraging all potential account optimizations, we shift the focus to hitting our target KPIs constantly with nimble monitoring and optimization tactics while expanding new campaigns for special sales and promotions.
Retargeting Campaigns > Conversion Rate Optimization > A/B Testing > Scaling Successful Campaigns > Strategic Budget Management
Phase 1: Research
Involves defining the goals and objectives of the social media marketing campaign, identifying the target audience, and developing a content strategy. It also involves selecting the social media platforms to use, determining the budget and a timeline, as well as the KPIs.
Research & Audit > Defining goals > Identifying target audience> Content & Ads strategy
Phase 2: Content Development
This phase involves creating content that aligns with the social media marketing strategy.
Creating content calendar > Creating copy and visuals > Creating ads copy and visuals
Phase 3: Implementation
Implementation: An ongoing process where we schedule post and test content on the chosen platforms and evaluate the results.This phase involves:
Setting up the social media accounts > Scheduling and posting content > Monitoring the performance > Making adjustments
Phase 4: Analysis and Optimization
This phase involves analyzing the performance of the social media marketing campaign, tracking metrics such as engagement, reach, and conversion rates. Based on the analysis, the strategy and content can be optimized to improve the effectiveness of the campaign.
Analyzing the performance > Tracking metrics > Optimization & improvement
About Us
At Hirudo Digital, we understand the importance of adaptability and resilience in the constantly-changing online landscape. We are a digital marketing agency founded in 2021, and our focus is to help businesses improve their online presence through effective Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC), Social Media Management and Conversion Rate Optimization (CRO).
The name Hirudo, which is the Latin name for the medicinal leech, was chosen to convey the idea that our services can “heal” a business that is struggling with ineffective marketing efforts. Our team of experts has the knowledge and experience to help your business reach its full potential and achieve sustainable growth.
We understand that digital marketing is not just about driving traffic to a website, it’s about driving the right kind of traffic and converting that traffic into paying customers.
Many agencies overlook the importance of optimizing a website for conversions before doing any digital marketing work. At Hirudo Digital, we understand that a website that is not optimized for conversions is like a leaky bucket. No matter how much traffic you pour into it, you will never reach your desired outcome.
We put the user and target audience at the forefront of all our efforts in SEO, PPC, and CRO. We take the time to understand your business goals and target audience, and use that information to create a customized strategy that will deliver the best results for your business.