SEO | Paid Search | Social Media Marketing | CRO

What our clients say

Lindsay Christensen

Owner | Ascent2Health

The Hirudo team did a fantastic job jump-starting my journey optimizing the SEO on my website. The Hirudo Digital team started by helping me transition my website to WordPress and then helped me improve the SEO on my site. Gradually, I’ve been seeing improvements in my website traffic as a result of the work he’s done, which is really exciting. If you need help optimizing your website’s SEO, I highly recommend Hirudo Digital!

Aleksandar Kus-Ivanov

Co-Owner | Coach Freght Inc.

The Hirudo Digital team did a great job at improving our website’s visibility in Google search and how potential clients and drivers find us. We were able to get more calls and leads from Google after just a few updates to our website and Google profile – we highly recommend these guys!

George Romm

Marketing Manager | OC Watch Guy

Hirudo Digital has been a game changer for OC Watch Guy, delivering phenomenal results in boosting our online presence. Their comprehensive SEO strategies and commitment to transparency have led to a significant increase in our organic traffic and sales, making them an invaluable partner in our success.


We help you bridge the gap between your target audience(s) and your website through results-driven SEO, Paid Search, Social Media campaigns, and conversion optmization.

  • We can find your website’s issues that are preventing you to reach potential customers across Search and Social channels.
  • We improve your website’s ability to reach your target audience in Search and Social Media.
  • We tailor your SEO, Paid Search and Social Media campaigns to meet your potential customers, and connect with your brand faster.
  • We constantly monitor and iterate your website performance in how fast your users turn into customers.


Our Services

Search Engine Optimization

5.25 billion people use the internet worldwide. The most visited website is Google, and 46% of all product searches begin on Google. Search Engine Optimization is a must to find your customers online. We can help with that.

Paid Search Advertising

Paid search campaigns offer one of the most convenient ways to test and kickstart your online business. Knowing how to set up your campaigns and target the right keywords can make or break your efforts, or hijack your budgets. We can help with that, too.

Conversion rate optimization

The most overlooked part of website optimization is CRO (Conversion Rate Optimization). Even with the right users on your site, your website will not convert if it wasn’t made to serve them. We keep this in mind in all our efforts while testing versions of your site that perform best.

Social Media Marketing

Whether we like or not, social media has become a big part of people’s lives. Meeting your potential customers when they scroll through their feed is just one, but important piece of your marketing puzzle. With the ever-changing landscape of social media, it is vital that your campaigns are managed properly by experienced specialists.



Phase 1: Research & Analysis

Looking inwards at your website as a whole: How it is configured, how it performs, and what we lack in overall website SEO according to best practices and competition.

Technical SEO Audit > Organic Competitive Analysis > Content Gap Analysis > Content SEO Audit >
Keyword Research > Website Structure Optimization


Phase 2: Optimization

Looking outwards at how your website can get more organic exposure: New pages we can create, website development changes for SEO, on-page SEO updates for higher keyword rankings, and backlinks we can get from other websites.

Technical SEO Fixes > SEO Pages & Content Production > On-Page SEO Improvements > Off-Page SEO (Backlinks) > Entity / Brand Building


Phase 3: Maintaining Growth

Capitilizing on the work completed, this is the phase where we expect to get more potential customers to the website,we optimize the website for better conversion rates, and continue the SEO to support a steady traffic growth.

Long-tail keyword optimization > Content Updates > Off-Page SEO (Backlinks) > Conversion Research > A/B Testing


Phase 1: Research & Analysis

Depending if you have existing advertising accounts, we either create new ones or look at your existing paid search campaigns: How it is configured, how it performs, and what we lack in overall performance compared to competitors.

PPC Account Audit > Competitor Analysis > Keyword Gap Analysis > Ad Copy Audit > Landing Page Review > Conversion Tracking Setup


Phase 2: Optimization

Looking outwards at how your paid search campaigns can get more exposure and conversions: New ad groups we can create, targeting changes for better audience reach, ad copy and landing page improvements for higher conversion rates, and exploring new ad formats.

Keyword Expansion & Optimization > Ad Group & Campaign Restructuring > Ad Copy & Landing Page Optimization > Targeting & Bidding Adjustments > Ad Format Testing


Phase 3: Nurturing

Leveraging all potential account optimizations, we shift the focus to hitting our target KPIs constantly with nimble monitoring and optimization tactics while expanding new campaigns for special sales and promotions.

Retargeting Campaigns > Conversion Rate Optimization > A/B Testing > Scaling Successful Campaigns > Strategic Budget Management


Phase 1: Research

Involves defining the goals and objectives of the social media marketing campaign, identifying the target audience, and developing a content strategy. It also involves selecting the social media platforms to use, determining the budget and a timeline, as well as the KPIs.

Research & Audit > Defining goals > Identifying target audience> Content & Ads strategy


Phase 2: Content Development

This phase involves creating content that aligns with the social media marketing strategy.

Creating content calendar > Creating copy and visuals > Creating ads copy and visuals


Phase 3: Implementation

Implementation: An ongoing process where we schedule post and test content on the chosen platforms and evaluate the results.This phase involves:

Setting up the social media accounts > Scheduling and posting content > Monitoring the performance > Making adjustments


Phase 4: Analysis and Optimization

This phase involves analyzing the performance of the social media marketing campaign, tracking metrics such as engagement, reach, and conversion rates. Based on the analysis, the strategy and content can be optimized to improve the effectiveness of the campaign.

Analyzing the performance > Tracking metrics > Optimization & improvement

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About Us

At Hirudo Digital, we understand the importance of adaptability and resilience in the constantly-changing online landscape. We are a digital marketing agency founded in 2021, and our focus is to help businesses improve their online presence through effective Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC), Social Media Management and Conversion Rate Optimization (CRO).

The name Hirudo, which is the Latin name for the medicinal leech, was chosen to convey the idea that our services can “heal” a business that is struggling with ineffective marketing efforts. Our team of experts has the knowledge and experience to help your business reach its full potential and achieve sustainable growth.

We understand that digital marketing is not just about driving traffic to a website, it’s about driving the right kind of traffic and converting that traffic into paying customers.

Many agencies overlook the importance of optimizing a website for conversions before doing any digital marketing work. At Hirudo Digital, we understand that a website that is not optimized for conversions is like a leaky bucket. No matter how much traffic you pour into it, you will never reach your desired outcome.

We put the user and target audience at the forefront of all our efforts in SEO, PPC, and CRO. We take the time to understand your business goals and target audience, and use that information to create a customized strategy that will deliver the best results for your business.

Our Portfolio


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OC Watch Guy

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Edem Wellness

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Frequently asked questions

SEO is a long-term game. Most companies jump into cheap SEO agency services because the idea of “free” traffic over time is very appealing. The reality is SEO takes time and is a channel that should be treated as part of a larger marketing strategy in order to bring results.

You shouldn’t. If your goal is to get traffic to your website fast, you should use Paid Search, Social Media advertising, or other channels that fit your business model.

It depends on the industry and the level of competition you are facing. Some industries are very niche and low competition, whereas some are very saturated and tough. The higher the quality and quantity of websites that are competing for the same keywords, the bigger the budget will be needed to outrank them.

For most businesses, SEO can help incrases sales and brand awareness by getting new users to the website over time. SEO works best for websites that already have some online presence but can also be a catilyzer for new businesses that are looking to get their foot in the door.

Paid search advertising, also known as pay-per-click (PPC) advertising, is a type of digital advertising where businesses pay search engines like Google, Bing, or Yahoo to display their ads at the top of the search results page for specific keywords.

Because It provides immediate, targeted, and measurable results, making it a cost-effective way to drive traffic to your website and increase your online visibility.

The timeframe for seeing results from paid search campaigns can vary depending on a variety of factors, including your budget, targeting, ad copy, and competition for your chosen keywords. However, in general, you can expect to see some initial results within the first few weeks of launching your campaign.

Determining the appropriate budget for your paid search campaigns can be a complex process that involves considering a variety of factors, including your business goals, target audience, and competition.

Social media marketing can generate quick results like increased website traffic, engagement, lead generation, and even conversions in a short period of time. However, achieving long-term goals such as building brand awareness and reputation, engaged audience, and brand loyalty requires ongoing commitment and consistency.

Social media platforms provide powerful targeting tools that allow companies to reach their desired audience based on demographic, geographic, and psychographic factors. By creating targeted ads and content, companies can engage their audience and drive conversions.

Social media platforms provide analytics tools that allow us to track the performance of their social media marketing efforts. By setting clear goals and tracking key metrics such as engagement, reach, and conversions, we can measure the ROI of their social media marketing efforts and adjust their strategies accordingly.

The impact of content quality on social media marketing outcomes is significant. Good content can lead to increased engagement, better click-through rates, higher conversion rates, and improved ROI. Well-crafted content can help companies stand out on social media platforms and engage with their audience, leading to increased brand awareness and loyalty.

Conversion optimization or conversions rate optimization is the process of improving your website so that users take more actions (contact, purchase or call).

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